Influencer Marketing is a type of digital marketing on social media platforms where an individual (influencer) endorses brands and mentions products to influence their committed audience
PR is not a new age format of marketing, companies have been investing in good content since centuries.
Typically Public Relations (PR) is the practice of leveraging press and media channels to promote your company and frame a positive perception in the eyes of the public.
Having a “Digital Presence” has become of utmost importance for a business, startup or any brand. Being digitally available and visible to your consumer can make a very big difference in the way they perceive you and connect with you.